We have been familiar with the branding of Bhubaneswar as temple city. Majority will accept that this tag was quite appreciated in multiple forums. More than six hundred small and big temples make the state capital a unique place. Temple city as a concept justify the city.
Recently, the smart city concept has been over mounting the temple city concept. Many will accept that smart city concept is a marketing strategy. This is part of city rebranding. This is all about infrasrtucture, development and growth. This is a new form of marketing, keeping the future in front of present and forgetting the factual past.
So what you find in smart city Bhubaneswar is a point to marketing. This includes the selling of a city’s expectations, branding the product people are desiring and advancing to a competitive environment of urbanism.
So marketing is always progressive, persistent to new ideas, and hope for future. This can be called a creative approch to reconnecting with a target audience that value it and identify with it and feel that it is really possible.
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