Marketing is always customer-centric. This statement is not new. But many forget the customers voice in marketing. This happens when you are gradually moving away from marketing and the self-centred approach is overpowering you. Yes, marketer is always facing the contradiction of his voice and the customers voice.
We all know the legacy of SRK. An legend in the cinema industry. He experimented in FAN…and this time his experiment is successful. But gradually his movies have gone beyond the head and heart of his beloved audience. in Zero without a story, he had taken the risk of entertaining the customers. it is like selling a product in a market where you find no need of that product. Mere VFX can’t help to win the hearts of customers. There was hardly a sense of reality in the story and this was the cause of disconnection with audience. Zero has not connected with the mass because we find a sense of restlessness in it. The movie is good in few positions but it is worst in maximum points.
Who is responsible for this failure?
A team that has not thought of failure, over confident, more concerned on digitally edited and adjusted work. In reality the team never cared for the audience. A self centered and over ambitious product failed in box office. If people say negative word of mouth has played a significant role in Zero’s failure , then who is responsible for this. Customer has every right to reject/negate a product.
Lets move to KGF … a complete package. This movie is a giant killer. Hard work…It connected the audience like love at first sight. as if the customer was searching for this. It has a story that captures the audience attention…may be leading to the second part .The winner is south cinema, sandalwood.
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